TCM-Intro@2x

Dubbed “The Most Beautiful Urban Marathon in America,” the Twin Cities Marathon saw their 30 year anniversary as an opportune time to refresh their brand identity. The objective was to breathe new energy into the event and strengthen its perception among runners of other urban marathons around the nation. The new identity was designed as an homage to Charles S. Andersen’s original running man mark, and represents the Twin Cities (Minneapolis and St. Paul) joined together by the Mississippi River.

Creative Direction / Design

TCM-Logo@2x
TCM-Swag@2x
TCM-Medal@2x

The new identity and visual language was applied on everything from collateral materials and training shirts to event signage and finisher medals.

Bill.comBranding

Cisco | Security & TrustEngagement Campaign

Feeding AmericaAnnual Report

IntelProject type

KDVBranding

ViewpostBranding

Other WorkMiscellaneous

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