Viewpost-Screen@2x

Viewpost is one of the most comprehensive projects I’ve worked on, and also one of the most rewarding. My involvement started at the proposal stage and went on to touch naming, branding, strategy, research, user experience, prototyping, design, marketing, motion, and everything in-between. The result was a brand that challenged the status quo in the banking and invoicing industry, and soon became an important player in this competitive market. 

Creative Direction / Digital Strategy / UX / UI / Design / Storyboarding 

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Viewpost-Shirt@2x
Viewpost-Icons@2x

This is Earnie. He represents an invoice, and he is at the heart of the Viewpost brand. Everything from his expressions to his environments was carefully designed and orchestrated to create a friendly and approachable brand, with a little bit of wit. 

This is Earnie. He represents an invoice, and he is at the heart of the Viewpost brand. Everything from his expressions to his environments was carefully designed and orchestrated to create a friendly and approachable brand, with a little bit of wit. 

This is Earnie. He represents an invoice, and he is at the heart of the Viewpost brand. Everything from his expressions to his environments was carefully designed and orchestrated to create a friendly and approachable brand, with a little bit of wit. 

Viewpost-Earnie@2x
Viewpost-Guidelines@2x
Viewpost-Prototype@2x

Aside from overseeing the development of the Viewpost brand identity and visual language, I was also deeply involved in the development of the product’s UX and UI. This included research, user stories, user journeys, wireframes, prototypes, interface design, and user testing. In essence, I touched every aspect of the product at some point. 

Viewpost-Emails@2x

Bill.comBranding

Cisco | Security & TrustEngagement Campaign

Feeding AmericaAnnual Report

IntelProject type

KDVBranding

ViewpostBranding

Other WorkMiscellaneous

© 2018 Copyright David A. Molanphy. All Rights Reserved.