Earning the work behind the login.
Calix hired us to rebuild calix.com — the public site where prospects, partners, and analysts form their first impression of the company. A year after launch, the numbers were clear enough that they brought us back for something harder: My Calix, the customer portal where 80% of their accounts actually live.
We started with the storefront.
Calix.com had grown into 104 components across hundreds of one-off pages, with a Pardot form library that had ballooned to 582 forms. Authors were hand-building product and solution pages from scratch. SEO was stagnant and Lighthouse scores couldn’t move without a real rebuild underneath them.
One system, every surface.
The 104 components became 24. The 582 Pardot forms became 96. What remained was a design system flexible enough to run the marketing site and structured enough to hand off to Calix’s internal team when it came time to build the portal.
104 → 24
Components
582 → 96
Pardot forms
A year after launch, Calix shared the numbers.
+95%
Engagement rate YoY (target was +25%)
-55%
Bounce rate (target was -25%)
+44%
Organic traffic (target was +25%)
Then they handed us the tool their business runs on.
If the marketing site is the front door, MyCalix is the building — where the vast majority of customer accounts (2.7M pageviews/59% of all traffic) actually do business. This isn’t where Calix’s customers shop, it’s where they run the broadband service their own customers depend on. We were brought in to redesign it end-to-end.
Strong results led us to more important work.
The public site outperformed every target and Calix responded by handing us their most business-critical surface next. We touched both of their most important brand touch points because the work made the argument for us.
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