As a global leader in cybersecurity, Cisco has a critical responsibility to keep its data, and that of its clients, safe. But that data is only as safe as its weakest link: human error. So how do you engage over 130,000 employees around the globe and educate them on ways to Keep Cisco Safe? This was the challenge we faced, and we met it with a multi-faceted communications campaign centered around personifying cyber-threats as mischievous little monsters lurking in the shadows.

Creative Direction / Digital Strategy / Design / Storyboard

STO-Posters
STO-Lineup

To fulfill the campaign's primary objective of improving the enterprise's cybersecurity practices, we planned a clear journey that drove traffic to the campaign website, where users complete training for an opportunity to win monster swag. Through simple, engaging content, videos, and gamification, we were able to increase security incident reporting by over 700%. 

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UX-Board1-Half
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We explored many layouts to call attention to each training module and display the user's progress, which was carefully tracked and measured for each  visitor. Content is pulled from various back-end platforms and a robust reporting structure allows stakeholders visibilty to nurture users throughout the campaign. 

STO-Website
KCS-WebScreens

This 0:30 sec spot was created as a way to tease the campaign a month before the reveal. It was shared via Cisco TV (Cisco’s internal video network) and generated significant buzz in preparation for the full launch. 

Other campaign touch-points included stickers, window clings, full-size cut-outs, and even custom-made toys of the four most popular monsters. These were manufactured using biodegradable materials and used as prize giveaways for people who completed pre-defined tasks outlined on the campaign website.

Other campaign touch-points included stickers, window clings, full-size cut-outs, and even custom-made toys for four of the monsters, which we had manufactured using biodegradable materials and used as prize giveaways for people who completed each task as outlined on the campaign website.

KCS-Toy
KCS-Stickers

Bill.comProduct Launch and Branding

Chicago Symphony OrchestraCapital Campaign

Cisco | Security & TrustEmployee Communications Campaign

Feeding AmericaAnnual Report

IntelUX/UI

KDVBranding

SEMI — Contact ProtocolSocial Media Campaign

Twin Cities MarathonIdentity and Event Marketing

ViewpostIdentity and Product Design

Logoslogos

Other WorkVarious