To fulfill the campaign's primary objective of improving the enterprise's cybersecurity practices, we planned a clear journey that drove traffic to the campaign website, where users complete training for an opportunity to win monster swag. Through simple, engaging content, videos, and gamification, we were able to increase security incident reporting by over 700%.
We explored many layouts to call attention to each training module and display the user's progress, which was carefully tracked and measured for each visitor. Content is pulled from various back-end platforms and a robust reporting structure allows stakeholders visibilty to nurture users throughout the campaign.
This 0:30 sec spot was created as a way to tease the campaign a month before the reveal. It was shared via Cisco TV (Cisco’s internal video network) and generated significant buzz in preparation for the full launch.
Other campaign touch-points included stickers, window clings, full-size cut-outs, and even custom-made toys of the four most popular monsters. These were manufactured using biodegradable materials and used as prize giveaways for people who completed pre-defined tasks outlined on the campaign website.
Other campaign touch-points included stickers, window clings, full-size cut-outs, and even custom-made toys for four of the monsters, which we had manufactured using biodegradable materials and used as prize giveaways for people who completed each task as outlined on the campaign website.
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