Dubbed “The Most Beautiful Urban Marathon in America,” the Twin Cities Marathon saw their 30 year anniversary as an opportune time to refresh their brand identity. The objective was to breathe new energy into the event and strengthen its perception among runners of other urban marathons around the nation. The new identity was designed as an homage to Charles S. Andersen’s original running man mark, and represents the Twin Cities (Minneapolis and St. Paul) joined together by the Mississippi River.

Creative Direction / Design


The new identity and visual language was applied on everything from collateral materials and training shirts to event signage and finisher medals.

Bill.comProduct Launch and Branding

Chicago Symphony OrchestraCapital Campaign

Cisco | Security & TrustEmployee Communications Campaign

Feeding AmericaAnnual Report



SEMI — Contact ProtocolSocial Media Campaign

Twin Cities MarathonIdentity and Event Marketing

ViewpostIdentity and Product Design


Other WorkVarious