Viewpost-Screen

Viewpost is one of the most comprehensive projects I’ve worked on, and also one of the most rewarding. My involvement started at the proposal stage and went on to touch naming, branding, strategy, research, user experience, prototyping, design, marketing, motion, and everything in-between. The result was a brand that challenged the status quo in the banking and invoicing industry, and soon became an important player in this competitive market. 

Creative Direction / Digital Strategy / UX / UI / Design / Storyboarding 

Viewpost-Website
Viewpost-Shirt
Viewpost-Icons

This is Earnie. He represents an invoice, and he is at the heart of the Viewpost brand. Everything from his expressions to his environments was carefully designed and orchestrated to create a friendly and approachable brand, with a little bit of wit. 

This is Earnie. He represents an invoice, and he is at the heart of the Viewpost brand. Everything from his expressions to his environments was carefully designed and orchestrated to create a friendly and approachable brand, with a little bit of wit. 

This is Earnie. He represents an invoice, and he is at the heart of the Viewpost brand. Everything from his expressions to his environments was carefully designed and orchestrated to create a friendly and approachable brand, with a little bit of wit. 

Viewpost-Earnie
Viewpost-Guidelines
Viewpost-Prototype

Aside from overseeing the development of the Viewpost brand identity and visual language, I was also deeply involved in the development of the product’s UX and UI. This included research, user stories, user journeys, wireframes, prototypes, interface design, and user testing. In essence, I touched every aspect of the product at some point. 

Viewpost-UX-Onboarding
Viewpost-UX-App
Viewpost-UX-Desktop1
Viewpost-UX-Desktp2
Viewpost-Emails

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Cisco | Security & TrustEmployee Communications Campaign

Feeding AmericaAnnual Report

IntelUX/UI

KDVBranding

SEMI — Contact ProtocolSocial Media Campaign

Twin Cities MarathonIdentity and Event Marketing

ViewpostIdentity and Product Design

Logoslogos

Other WorkVarious