IMPACT^® is the premier annual event for Registered Investment Advisors (RIAs) hosted by Charles Schwab. For five years (2015–2019), I worked closely with the Schwab events marketing team and multiple vendors to ideate and design the theme and visual language for this 7,000 person event. I oversaw and informed the proper implementation of the theme for every touchpoint at the event including the website, digital signage, digital marketing, event signage, out-of-home advertising, event guides, event app, lanyards, and hotel key cards. 

RESPONSIBLE FOR:

• Creative Direction
• Digital Strategy
• Art Direction
• Design

© Copyright 2020  David A. Molanphy. All Rights Reserved.